Love Island Australia’s fourth season, which is being filmed on the Spanish island of Mallorca, will see new sponsors Le Tan, Oporto, Cashrewards and Spotify join the show as Australia’s hottest singles find love.
Premiering exclusively on 9Now, with episodes then dropping nightly from Monday to Thursday and also available later each evening on 9Go!, the Love Island Australia sponsors will be part of one of the world’s most irresistible formats with a demographic audience of almost exclusively 16-39-year-olds.
Sarah Stewart, director of content partnerships and client experience said, “Love Island Australia will once again deliver something unique in the Australian broadcast landscape for our commercial partners,”
“With this season’s episodes streaming on 9Now before linear, Love Island Australia is without a doubt, the most effective way for brands to reach the hard-to-find demographic of 16-39-year-olds. And with this season featuring a knockout cast and a stunning Mallorcan villa, we know the show will keep audiences engaged, and we couldn’t be happier with the incredible brands that have jumped on board.”
Le Tan will be seen throughout the series in-show as the official supplier of sunscreen and tanning products, ensuring the singles are being safe in the sun, at least!
Managing Director of Heritage Brands Constantine Gendis commented “We love to surprise and delight our valued consumers. The whole team is really excited to be a part of Love Island this season and see our products on screen. Le Tan is synonymous with ‘fun in the sun’ and we hope to introduce a new generation to our range of sun care and sunless tanning products.”
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Featured products on Love Island
Coconut SPF 50+ 125mL
Watermelon SPF 50+ 125mL
Le Tan Gold Stay - Green Base
Le Tan Gold Fast - Ash Base
Le Tan Gold Fast - Violet Base