In a bold move, Le Tan launches its new summer campaign, breaking the mould and casting real body shapes, ages, and genders, proving that all skin types are unique and beautiful, and the extra touch of a glowing tan is just what you need to feel great today, and every day.
The campaign features a 30-second ad created by crybaby productions, following a group of friends on a summer adventure. Our main character Clinton invites us into his daily routine and with the development of his tan, he is ready to take on the day – radiating true confidence!
Set to Jane & The Boy track ‘OMW’ the group struts-their-stuff into a gorgeous villa, synchronise diving into the infinity pool and finish off with a signature cocktail and fireworks. Coming back to reality, Clinton shows us that anyone can experience this same sense of ownership over their look.
Senior Brand Manager for Le Tan Nikki Zarra states “it was important to the brand and our business to feel like we were being true to who Le Tan is. We don’t take ourselves too seriously. What we do take seriously is the effects of the sun, and we want people to feel their best, in and out of the sun, without the risk of skin damage. Healthy, glowing skin is for everyone.”
Co-founder of crybaby productions Clare Alstin added “We loved working with iconic Aussie brand Le Tan and for us it was all about a TVC that conveys that feeling you have when you’re tanned; you become a confident, carefree version of yourself because you feel great!”
Within the campaign there is subtle references to 3 core colours; Green, Violet and Ash. These 3 colours represent the unique undertones that are available in the Le Tan Gold premium range of sunless tanning products.
The campaign coincides with Le Tan’s sponsorship of Love Island Australia 2022, which launched 31st October and will run through to mid-December.
